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The popular tourist destination of Lijiang, Yunnan province, is planning to establish a law enforcement team to deal with misconduct in the local tourism industry, a local official said on Sunday. Responding to recent media reports that a local guide insulted tourists who refused to spend money in shops the guide took them to, He said his bureau conducted an investigation and will severely punish those responsible. The fines are the highest amounts the tourism law empowers us to impose on agencies and individuals," He said.
A video broadcast by China Central Television on Sunday shows a guide berating tourists on a bus for not buying souvenirs. If you intend to save money, it would be better for you to stay at home rather than participating in a tour group. After the tour guide finished, a woman began to try to persuade tourists to buy her goods, while the tour guide said he would not take kickbacks in deals between the woman and tourists.
He from the Lijiang tourism bureau said the guide in the video, Liu Junjie, is not a licensed guide and was hired by Wang Guangzhi, who has a guide license, to help conduct the group of 27 tourists on Dec Wang had a cold so he asked Liu to help, the official said. Liu humiliated several tourists who did not go shopping with Wang.
This is not the first time tour guides in Yunnan, one of the most popular destinations in China, have been caught forcing tourists to shop after Oct 1, when the tourism law — prohibiting forcing tour groups to shop — took effect. In October, China Central Television reported that two guides in Shangri-La county, northwest of Lijiang, had threatened and abandoned travelers who refused to pay for extra activities.
The guides had their licenses revoked. Despite the negative coverage, Lijiang still remains one of the top tourist attractions in China, a recent survey said. The survey by Ctrip, a Chinese online tourist service company, shows Lijiang is joined by Sanya in the island province of Hainan and Jiuzhaigou in Sichuan province in being top domestic travel destinations of the 3, people polled.